The NEED:

Supporting a community exotic animal rescue by creating a pop-up garden centre; selling native plants that help support local pollinator populations.

Headshot.jpg
Kayla Arthur
Project Manager

Business Administration
kayla.arthur@edu.sait.ca

$1,200

Profit

Raised

183

Animals

Directly impacted throughout

May - June Pop-Up

700 hours

Contributed among 19

volunteers

Flora for Fauna was created to help raise money for Cobb's Exotic Animal Rescue. This non-profit is raising money to help build a permanent exotic animal education centre on their land, as well as to help offset the surmounting costs of caring for their 183 animals (and counting!).

It was decided we would involve our team of student volunteers in creating and running a pop-up garden centre to operate at Cobb's Adventure Park. Not wanting to stop there, our students decided that providing locally sourced native plants that help support pollinator populations would be an impactful niche to from which to market the business.

From March until May, 2022, we recruited a team of 19 volunteers, conducted market research, created marketing plans and promotional materials, sourced the plants and other resources needed to run an outdoor popup business, prepared for opening.

The Kangaroo's Garden Centre was born.

We spent the next 4 weeks on-site caring for the plants, learning about the animals, and selling, selling, selling! Our volunteers received experience in sales, marketing, and supply chain management. Our team also learned about the value of flexibility to a small business, and how to pivot based on the business environment. Best of all, we got to hang out with baby wallabies while we did it!

With a combined 700 volunteer hours, we were ultimately able to make $1,200 in profit to donate to Cobb's Adventure Park, plus a donation of roughly $3,200 in plants to help landscape the park.

Armed with the hard-won experience of 2022's pop-up, we look forward to apply these lessons to our next iteration of the project in 2023.

Check out the pop-up's website at:

 

www.kangaroosgardencentre.ca

Flora for Fauna Logo.png
Logo - Kangaroo's Garden Centre (Bottom Text).png
Project Manager, Faculty Advisor, Brand Ambassador Wallaby Joey

Project Manager, Faculty Advisor, Brand Ambassador Wallaby Joey

Faculty Advisor shows Wallaby Brand Ambassador to Happy Customer

Faculty Advisor shows Wallaby Brand Ambassador to Happy Customer

Flower Carts with Succulents

Flower Carts with Succulents

Flower Carts with Annuals

Flower Carts with Annuals

Perennials Display

Perennials Display

White Board Price List

White Board Price List

Happy Customers meet Wanda the Wallaby

Happy Customers meet Wanda the Wallaby

Volunteer with Alpacas

Volunteer with Alpacas

Flower Tent

Flower Tent

Zebrina Musk Mallow

Zebrina Musk Mallow

Wanda the Wallaby

Wanda the Wallaby

White Green-Leaf Begonias

White Green-Leaf Begonias

Purple and Pink Calibrachoas

Purple and Pink Calibrachoas

Project Manager at Cobb's Adventure Park

Project Manager at Cobb's Adventure Park

Happy Returns Daylily

Happy Returns Daylily

Volunteer with Wanda the Wallaby Joey

Volunteer with Wanda the Wallaby Joey

Tortoise

Tortoise

Iguana

Iguana

Red Kangaroo

Red Kangaroo

Swan Violet & White Columbine

Swan Violet & White Columbine

Goat Garden Decor

Goat Garden Decor

Two Hosta Types

Two Hosta Types

Flamingo Garden Decor with Irises and Daylilies

Flamingo Garden Decor with Irises and Daylilies

Annual Hanging Baskets and Barrel Decor

Annual Hanging Baskets and Barrel Decor

Happy Volunteer

Happy Volunteer

Day Neutral Strawberries

Day Neutral Strawberries